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Lockdown 4.0: Rural markets to sharpen focus on value Things in FMCG Industry

The lockdown is expected to sharpen the urban-rural split in need pattern of FMCG goods

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FMCG industry | Coronavirus | Lockdown



Agencies 
Last Updated at May 25, 2020 00:17 IST

The lockdown is expected to sharpen the urban-rural split in demand routine of FMCG goods, with customers in large cities picking more for big size merchandise packs, while in smaller cities and villages worth bunch rules the roost, in accordance with industry players.


FMCG companies such as Nestle, Dabur, Godrej Consumer Products, Parle Products and Wipro Consumer Care anticipate consumption of low priced cheap packs or popular cost products to go up in non-metro markets following supply chains and availability of product enhances.




First Released: Mon, May 25 2020. 00:14 IST





























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