The video in question has content creator Harnoor Sidana introducing and showcasing a pair of Golden Goose sneakers which cost INR 70,000. At first glance, they may not seem remarkably interesting or clean, yet they’re a good example of an interesting fashion trend, that of distressed sneakers!
Golden Goose is an Italian brand praised for its intentionally distressed footwear that looks worn-out, even when brand new. This trend has caught the attention of fashion fanatics as well as casual wearers, mirroring the popularity of ripped jeans. As Sidana puts it, these shoes are custom-made, making luxury fashion slightly personal.
It is easy to identify the Golden Goose sneakers because each pair comes with a unique star logo. The production of these sneakers with superior materials and craftsmanship is very expensive and highly idealized by celebrities and style icons around the world. SRK is not the first and only celebrity who admires this brand, but also other famous celebrities like Taylor Swift and Justin Bieber have been photographed wearing these expensive sneakers, which brings out the popularity of this brand among celebrities.
The viral video, captioned “RK Sneakers: Golden Goose!! Have seen or tried Golden Goose??”, has clocked more than 1.2 million views and 23,800 likes, reflecting not only interest in Shah Rukh Khan’s style but the trend of dirty sneakers in popular culture as well. Looks like SRK’s sartorial choices continue to influence thousands of his fans awho want to adopt a mix of luxury and casual chic in their wardrobes.
A fashion icon or not, SRK is indeed obsessed with dirty sneakers as we have hardly seen him wear shoes which look new! Blending the highest class of accessories into an ordinary look, the actor just proved that luxury can quite be easily pulled off with comfort.