Maa Saraswati, the epitome of wisdom, elegance, and purity, is the Goddess of knowledge, arts, creativity, and more. And it is believed that Maa Saraswati likes a flower as pure and pious as her, especially the Champa flower. The Champa flower is linked to Maa Saraswati because it is a symbol of beauty, simplicity, and clarity. Offering Champa flowers during Saraswati puja is believed to improve concentration, artistic abilities, and wisdom in devotees.