NEW DELHI: Myntra, an e-commerce platform, on Tuesday said it has doubled its GenZ customer base with the help of the GenZ fashion vertical FWD — an app-in-app offering.
The lifestyle giant revealed that it has its GenZ customer base has grown to 16 million in 2024 from over 8 million in mid-2023.
The company statement said that the Flipkart-owned entity looks forward to expanding to 20-25 million more GenZ customers, born during the late 1990s and early 2000s, in the next couple of years.
“With the online trend-first fashion market expected to grow over 8x into a USD 5 billion market by 2028, FWD by Myntra is…taking charge in reshaping fashion for young India, reflecting Myntra’s commitment to staying ahead of GenZ’s rapidly evolving trends and preferences,” the statement added.
“We plan to double our customer growth and penetrate deeper into the market, by leveraging cutting-edge technology to enhance every touchpoint from selection to discovery to delivery,” Myntra CMO Sunder Balasubramanian said.
The lifestyle giant revealed that it has its GenZ customer base has grown to 16 million in 2024 from over 8 million in mid-2023.
The company statement said that the Flipkart-owned entity looks forward to expanding to 20-25 million more GenZ customers, born during the late 1990s and early 2000s, in the next couple of years.
“With the online trend-first fashion market expected to grow over 8x into a USD 5 billion market by 2028, FWD by Myntra is…taking charge in reshaping fashion for young India, reflecting Myntra’s commitment to staying ahead of GenZ’s rapidly evolving trends and preferences,” the statement added.
“We plan to double our customer growth and penetrate deeper into the market, by leveraging cutting-edge technology to enhance every touchpoint from selection to discovery to delivery,” Myntra CMO Sunder Balasubramanian said.
