Home Business R. Peter Munves, Master Marketer of Classical Music, Dies at 97 Business R. Peter Munves, Master Marketer of Classical Music, Dies at 97 By Pastora Blanca - September 15, 2024 83 0 FacebookTwitterPinterestWhatsApp As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music. Source link