In the ever-evolving world of online dating, 2024 brought about a shift in how singles approach connections. Tinder’s Year in Swipe report reveals a clear trend: intentionality and authenticity have taken the front seat, replacing the more casual approach of previous years. As 2024 wraps up, singles are navigating their romantic lives with more purpose than ever, signaling what’s in and what’s out as we head into 2025.
Loud Looking: Being Upfront About What You Want
One of the most noticeable trends this year is the rise of “Loud Looking.” As Tinder’s Chief Marketing Officer, Melissa Hobley, explains, “Singles are embracing intentionality in their dating lives—being upfront about what they want and refusing to settle.” This trend sees users boldly stating their desires in their profiles, such as “Looking for a man in finance” or “Seeking a gamer girlfriend.” No more beating around the bush—people are clear about what they seek in relationships, and they aren’t apologizing for it. To support this growing trend, Tinder launched its Vision Board feature, allowing singles to craft personalized mood boards that reflect their dating desires, grounded in past experiences and future aspirations.
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Another notable development is the concept of “Kiss-mets,” a fresh take on the classic “meet-cute.” This trend emphasizes living in the moment and embracing spontaneous connections. Instead of overthinking the future, singles are letting themselves be swept up in the excitement of the present. If sparks fly on a date, so be it—they’re ready to seal the moment with a kiss. It’s all about seizing those serendipitous encounters, without fear of what’s next.
Alongside Kiss-mets, the “Nano-ships” trend highlights the growing appreciation for small, meaningful connections. These fleeting yet significant moments—like an intense stare or a brief conversation – are no longer overlooked. Singles are valuing these small sparks as they can signal the start of something greater, even if it seems insignificant at first. As we look ahead to 2025, this trend is expected to grow as people increasingly find beauty in micro-connections.
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Friendship has also taken on a new role in the dating world. In 2024, nearly 60% of singles turned to their friends for dating advice, and 20% even asked friends to pre-screen their dates by checking out social media profiles. It seems like dating is now a team sport, with friends acting as the emotional support MVPs. As Tinder’s report notes, this reliance on friends is only expected to grow in 2025, with nearly 50% of singles planning to continue seeking their friends’ guidance.
What Singles are Looking for in 2025
As for what people are seeking in a partner, trustworthiness, physical attraction, and shared values are top priorities. According to Tinder’s report, nearly 40% of singles are looking for trustworthiness, while 35% prioritise physical attraction. On the flip side, bad hygiene, rudeness, and excessive talk about an ex are deal-breakers. Additionally, a growing number of singles value a partner who can set healthy boundaries, especially when it comes to work-life balance.
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Trending Topics in Tinder Bios
Looking at what’s trending in Tinder bios, mentions of topics like mental health, Taylor Swift, and climate change topped the list. And while financial stability is important, nearly a quarter of singles are more interested in a partner who knows when to unplug and focus on quality time.
As we head into 2025, clear and honest communication is set to be the cornerstone of dating. Nearly 45% of singles are hoping to find someone with a “Golden Retriever type” personality—loyal, friendly, energetic, and optimistic.
Tinder’s report is a glimpse into how the world of online dating continues to evolve. While the future of dating remains uncertain, one thing is clear: singles are more purposeful, more intentional, and more empowered in their quest for love.
