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Renting bridal lehengas: Why are desi brides still not up for renting their bridal lehengas? | – Times of India

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Renting bridal lehengas: Why are desi brides still not up for renting their bridal lehengas? | – Times of India


(Image Credits: Pinterest)

Every soon-to-be bride begins her wedding journey by envisioning the perfect, dreamy lehenga. It’s a once-in-a-lifetime moment that holds immense significance, often leading to extravagant spending. Designer wedding lehengas, renowned for their grandeur, typically come with hefty price tags running into lakhs – a sum that can be overwhelming for a middle-class family. Considering the financial strain, coupled with the maintenance and care a lehenga demands, why not opt for the smarter alternative of renting it instead?
In recent years, many women have found a practical solution to manage wedding expenses to avoid the charade of purchasing hefty designer lehengas and are moving towards renting an appealing alternative. In rental format, brides can also achieve their desired Sabyasachi lehengas that cost a fortune if purchased. However, there are a large number of women who still do not invest in the idea of rental bridal lehengas.

Let’s normalise the trend of rental bridal lehenga

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Rented lehengas from top-tier designers are often available only in major cities, making it challenging for small-town brides to manage the logistics. Transporting the rented lehenga to their hometown and then returning it within a limited timeframe can be a cumbersome task. Additionally, while the younger generation might embrace the idea of renting, many Indian elders find it hard to accept. For them, a bridal lehenga is more than just exquisite craftsmanship—it carries deep emotional value and cultural significance.

Janhvi Kapoor makes for a stunning Indian bride in a heavily embroidered blue and gold lehenga

Currently, rental outfits are a big hit amongst the groom’s sisters and bride’s mother, and even the bridesmaids opt for stylish rental outfits that look unique, trendy, and all dolled up. Fashionistas who have a strong penchant for fashion often rush to designer rental stores to save themselves from burning a hole in their pockets, and at the same time to also maintain the fashionable novelty on their social media.

Rental bridal lehengas

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It’s time to embrace a modern shift, as renting a wedding lehenga is a practical choice for brides who want to invest their savings elsewhere while still flaunting their favourite high-fashion designer ensemble. Renting eliminates the need to settle for a mediocre knockoff, saves the effort of finding the perfect choli and dupatta, and provides a complete, stunning look. With minimal hassle and an iconic designer touch, rental lehengas offer an unbeatable blend of style and affordability.





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